Simplifying Data, Amplifying Decisions

I craft clean, intuitive Power BI dashboards that strip away the noise, making insights clear and action effortless. Let’s keep it simple – and impactful!

Contacts

Email: francescoguarracino2@gmail.com
Phone: 07464858666
Linkedin: https://www.linkedin.com/in/francesco-guarracino2/

Projects

Sales Performance Overview: Revenue, Targets, and Product Analysis

Marketing Campaign Performance Report: Spend, Leads, and Ad Engagement Insights

Workforce Insights Dashboard: Employee Turnover, Satisfaction, and Hiring Trends

Skills

Data Modeling

Star and Snowflake schemas, Header-Detail schema, Table normalization, Role-playing dimensions, RLS, Refactoring, Optimizing model size, Import, Direct Query, Live Connect.

Power Query

Connecting to cloud and on-premises data sources, query optimization, custom M queries connections, handling duplicates and errors, merging and appending queries, pivoting/unpivoting data, custom columns and tables, filtering and grouping.

DAX

Time-Intelligence calculations, row-level security, row-level context and filter context, calculated measures, columns, and tables, conditional logic.

Data Visualization

Avoiding visual clutter, designing reports that are easy to use, use of colors for hierarchy, alignment and spacing, understanding of business KPIs and metrics.

Microsoft Certified: Power BI Data Analyst Associate (PL-300)

https://learn.microsoft.com/api/credentials/share/en-us/FrancescoGuarracino-2935/B6460388AB72DDCB?sharingId=B5E6FFC43A69242F